Lynda.com - Analyzing Your Website to Improve SEO [2011 г.]

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Analyzing Your Website to Improve SEO Производитель: Lynda.com
Год выпуска: 2011
Язык: английский
Описание: In this course, SEO expert Peter Kent walks step-by-step through the process of reviewing the content and markup of an existing web site to improve its ranking in search engine results. This course offers a consultant's take on how to analyze each component—from keywords to content to code—and determine what improvements are necessary to become more visible to search engines like Yahoo, Bing, and Google.
Topics include:
* Understanding why indexing is important
* Using the Google AdWords Keyword Tool
* Dealing with frames, iframes, and popups
* Creating SEO-friendly URLs
* Using meta tags
* Clearing source code clutter
* Building links within the site
* Reviewing page content
* Building and submitting HTML and XML sitemaps
* Getting linked to from other sites

Содержание

Introduction 02m 47s
Welcome 00m 56s
Using the tools in this course 01m 51s
1. Getting to Know SEO 06m 20s
Understanding SEO 03m 42s
Forgetting SEO for a moment 02m 38s
2. Preparing to Optimize Your Site 14m 07s
Understanding why indexing is important 03m 57s
Thinking about keywords 02m 52s
Using the Google AdWords Keyword Tool 07m 18s
3. Building the Optimization Foundation 27m 21s
Understanding why some page components don't hurt but also don't help 05m 33s
Working with frames, iframes, and popups 04m 06s
Working with SEO-friendly URLs 04m 28s
Building title tags 04m 05s
Understanding meta tags 02m 09s
Building description tags 02m 52s
Ignoring keyword tags 01m 49s
Clearing source code clutter 02m 19s
4. Working with Outward-Facing Components 15m 51s
Reviewing page content 05m 11s
Understanding site navigation 03m 27s
Building links within the site 03m 38s
Including location information 03m 35s
5. Coordinating with the Outside World 17m 26s
Building and submitting HTML and XML sitemaps 08m 12s
Garnering links outside the site 05m 10s
Submitting to the map sites 04m 04s
Conclusion 02m 11s
Next steps 02m 11s
Видео кодек: QuickTime
Видео: AVC 960x540 15fps ~150Kbps
Аудио: AAC 48kHz 2ch 96Kbps

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